Is a Regulation A+ Offering All It's Cracked Up to Be?

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Regulation A+, a relatively new fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents laud its potential to facilitate access to capital for startups, while critics express concern about its feasibility.

The appeal of Regulation A+ lies in its ability to utilize the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and promote economic development. However, the obstacles associated with navigating the regulatory landscape and the risk of fraud remain pressing concerns.

As the Regulation A+ ecosystem develops, it will be critical to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Reg A+ | MOFO

MOFO's team of attorneys is well-versed in Regulation A+, a provision under the U.S. Securities Laws that allows companies to raise capital through public offerings. Leveraging this method, businesses can access funding for development while meeting the requirements of regulatory guidelines. Our practitioners guide companies through every step of the Regulation A+ procedure, ensuring a successful and appropriate offering.

Overview of Title IV Regulation A+ about Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Corporations can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a comprehensive platform that assists companies through the entire Regulation A+ process, from application to investor communication.

If you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a valuable asset.

New Reg A+ Opportunity: What Is A Reg - We Possess All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful tool that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect solution. Our team is dedicated to providing clear, concise support throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized solutions tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Explore the benefits of Reg A+ for your business.
Obtain our expert knowledge and experience in navigating the regulatory landscape.
Maximize your chances of a successful capital raise.

Regulation A+ Explained For Startups

Launching a startup is an exciting journey filled with disruption. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. One piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique opportunity that allows companies to raise capital from the public. Regulation A+ offers an efficient path to raising funds, potentially unlocking significant growth opportunities.

Essential benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more accessible fundraising process. Startups considering this option should thoroughly examine the specific requirements and factors.
Engaging with experts from experienced legal and financial professionals is crucial to ensure a smooth regulatory journey. Regulation A+ can be a powerful tool for startups seeking to expand their reach, but it's essential to approach it with a clear understanding of the system and its potential impact.

How Regulation A+ Equity Crowdfunding

Regulation A+, also known as Reg A+, acts as a powerful mechanism for businesses seeking to raise capital through equity crowdfunding. It offers a streamlined process for companies to offer and their securities to the public, including individual investors. Under Reg A+, companies can raise up to $50 million in a fiscal cycle, granting them with access to a wider pool of capital than traditionally obtainable by private offerings.

The procedure for Reg A+ equity crowdfunding entails several key phases. First, companies must prepare and file a detailed offering statement with the Securities and Exchange Commission (SEC). This document provides investors with comprehensive information about the company, its business plan, and the risks connected to the investment.

After the SEC has reviewed and approved the offering statement, companies can launch their securities to investors through various mediums. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional advertising campaigns.

{Ultimately, Regulation A+ provides a effective avenue for businesses to secure funding through the power of the crowd. By making it more accessible for companies to tap into broader capital sources, Reg A+ has the potential to foster entrepreneurship.

Regulation A+ Funding

FundAthena is a platform leveraging the power of Regulation A+, offering entities the opportunity to contribute in promising businesses. This unique funding mechanism allows companies to raise substantial capital from a wider range of sources, while providing investors with access to high-growth ventures. FundAthena's skilled team facilitates the entire Regulation A+ process, ensuring a seamless experience for both companies and their backers.

Blank-check Frontier Stock Securities

Venture into the burgeoning realm of Merger Acquisition Colonial Stock Entities, where history meets futuristic finance. These unique instruments grant investors access to a diverse portfolio of historically significant colonies. Each investment represents click here a stake in the potentialgrowth of these enticing ventures. Pursue this unconventional opportunity to shape to the transformation of our collective past.

Our Discovery

Finally, after years of tireless digging, our team has made a breakthrough! We've excavated a ancient device. It's in pristine condition, and we believe it could hold the key to unlocking long-lost technologies. This is a moment of jubilation for our entire team.

Preliminary| studies are already underway, and we're eager to reveal more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful financial tool can empower your company to reach new heights . Explore the key advantages of Title IV Reg A+ and understand its significance on the modern financial landscape .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to effectively leverage this unique funding opportunity to fuel your development. Don't miss out on this essential resource for anyone interested in exploring the exciting realm of alternative finance .

Join us into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC acts as a leading facilitator for businesses seeking to utilize the advantages of Regulation A+ offerings. Possessing extensive experience in securities law and an intricacies of capital raising, Securex Filings LLC provides a comprehensive range of tools designed to streamline the Regulation A+ filing . From initial consultations to closing , their passionate team assists issuers through every phase of legal requirements.

Securex Filings LLC aim to supporting businesses in mastering the complexities of Regulation A+.
Businesses leverage Securex Filings LLC's expertise to elevate their chances of a successful Reg A+ offering.

Discover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Fundrise Reg A Offering

Fundrise has introduced its newest Reg A offering. This type of capital raise allows individuals to participate in Fundrise's collection of income-generating assets. The offering is scheduled to close and presents a potential opportunity for investors seeking exposure to the commercial real estate market. Fundrise has achieved significant successhistorically with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering should visit the company's platform. There, they can review the investment structure. Before making any investment decisions, it is always advisable to conduct thorough research and consult with a financial advisor.

The

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers startups a unique and dynamic platform to acquire the resources they require for growth and expansion. Leveraging the power of the crowdfunding, CrowdExpert connects companies with investors who are passionate about success. By offering shares of equity in exchange for contributions, businesses can unlock a reservoir of capital from a diverse pool of participants. This method of funding not only provides monetary support but also fosters visibility for the company, building a strong foundation for future growth.

Gain from a streamlined and transparent platform
Attract a wider audience of possible investors
Propel your growth through targeted funding

Gauging the Waters

Before launching headfirst into any new venture, it's wise to test the waters first. This entails thoughtfully analyzing the current environment. By gathering information, you can evaluate the potential receptiveness of your idea. It's a prudent approach that can help you reduce pitfalls.

Funding for Everyone

The concept of project financing is no longer a niche practice. It's transformed into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for aspiring entrepreneurs, enabling them to bring their ideas to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a successful way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to attract attention quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to bring impactful change.

As crowdfunding continues to expand, it's clear that this transformative model has the potential to reshape the way we approach investment. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Exploiting Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies seeking capital. This mechanism allows public companies to raise substantial quantities of capital through a streamlined methodology.

Individuals are lured to Regulation A+ offerings due owing to the chance for substantial returns. Additionally, Regulation A+ offers firms with a avenue to secure a broader investor base.

A successful Regulation A+ fundraising campaign relies on several key elements. These include a attractive business strategy, a open communication system, and a dedicated team.

Finally, Regulation A+ offers a feasible pathway for enterprises to secure funding.

EquityNet

EquityNet is a platform that provides resources to aid in emerging businesses. Through its online platform, EquityNet links individuals who invest with viable startups. The website includes a selection of resources to streamline the capital raising process, including due diligence materials, investor screening, and deal management. EquityNet serves an key role in the landscape of early-stage financing.

Regulation A-Plus Offerings

Companies looking to raise capital may explore Regulation A+ deals as a less stringent alternative to traditional IPO's. This framework allows companies to secure up to $50 million from the public in a manner that streamlines the fundraising process. Adherence to rules remains crucial, however, as companies must adhere to stringent disclosure mandates and filing procedures. Successful Reg A+ offerings can provide companies with valuable resources to support growth and expansion.

Pros of Regulation A+ include its relatively simple process, lower expenses, and the ability to access a wider pool of investors.
Potential drawbacks to be aware of include the ongoing reporting obligations and the need for thorough legal advice throughout the process.

Exploring Regulation in Crowdfunding

The landscape of crowdfunding is experiencing significant evolution, presenting both possibilities and challenges. Legal frameworks play a crucial role in influencing this evolving {environment|. This requires a comprehensive grasp of the current guidelines governing crowdfunding operations.

Regulators worldwide are continuously striving to establish specific regulations that promote responsible and sustainable crowdfunding initiatives. These directives aim to ensure both investors and fundraisers while ensuring a fair playing field for all {stakeholders|.

Adherence is crucial for crowdfunding entities to operate within the law. Failure to conform with applicable regulations can lead severe penalties. As a result, it is essential for crowdfunding entities to remain updated of the latest regulatory developments. In conclusion understanding and complying with regulations is integral for the future success and stability of the crowdfunding sector.

Providing Requirements

When controlling presentations, it's essential to establish clear and comprehensive requirements. These regulations aim to ensure that offerings meet predetermined levels of quality, security, and conformance with applicable laws and standards. Businesses seeking to present their offerings must meet these requirements to exist within the framework of legal and ethical restrictions.

Specially, offerings in the medical industry are subject to stringent guidelines regarding patient privacy and data defense.

Likewise, financial services must adhere to strict adherence specifications to prevent deception and protect consumers.

Regulation A+ Investopedia

Understanding regulation is crucial for traders. Investopedia's comprehensive library on regulation provides understanding into the nuances of financial industries. From securities to banking, Investopedia's definitions illuminate key terms related to supervisory frameworks. Whether you are a beginner or an seasoned trader, Investopedia's A+ supervision content enhances your expertise in this dynamic field.

Supervising A+ Companies

The realm of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the forefront of innovation, pushing the thresholds of what's possible. However, their success can also create complex effects that require careful scrutiny. Regulators must aim to foster a regulatory environment that is both encouraging of innovation while also securing responsible business practices.

This balancing act requires a nuanced approach, one that acknowledges the unique characteristics of A+ companies and their impact on the broader market.

There are several key areas where regulation of A+ companies must be meticulously considered. These include:

* Data privacy and security:

A+ companies often collect and analyze vast amounts of data, raising concerns about the safeguarding of individual information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on intelligent technologies, it is essential to ensure that these algorithms are explainable and held accountable for their outcomes.

* Competition and market dominance:

The success of A+ companies can sometimes lead to worries about oligopoly, which could detriment consumer welfare.

Tackling these challenges requires a collaborative effort involving regulators, A+ companies, researchers, and the citizens. Through transparent discussion, it is possible to craft regulatory frameworks that promote both innovation and the prosperity of society.

Supervision A+ Summary

Regulations provide a level playing field throughout industries by setting standards. A+ summaries usually highlight key aspects of these regulations, providing a concise summary for stakeholders. These summaries are essential for understanding adherence requirements and interpreting the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries encompass:
Improved understanding of regulatory requirements
Facilitated compliance processes
Lowered risk exposure

Rules for Real Estate Transactions

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

My Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and dedication, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

The company believe that this listing will provide increased visibility to our investors and aspiring stakeholders, while also allowing us to secure the capital necessary to power our next phase of expansion. We are confident about the future and anticipate to share our progress with all of you.

Empowers Reg A+ raises on the platform

FundersClub, a leading online equity crowdfunding platform, unveils a new feature that supports companies to conduct Reg A+ raises directly on its portal. This initiative expands FundersClub's offerings, giving entrepreneurs access to a wider pool of investors. With Reg A+, companies can secure up to $50 million from the general public. FundersClub's intuitive platform streamlines the fundraising process for companies, making it convenient than ever before to access the power of crowdfunding.

Understanding Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Understanding an IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple bodies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with reporting requirements, undergoing due diligence processes, and adhering to market fairness principles. Failure to do so can result in significant penalties, legal litigation, and damage to the company's reputation.

Companies planning an IPO must engage with regulatory experts to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, scrutinizing financial statements and other reports.
Businesses must reveal material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique opportunity for companies to raise funds in the public markets. By leveraging this mechanism, companies can attract investments from a wider pool of participants. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining the company's business model. Reg A+ offerings are attractive to companies in various industries, particularly those seeking to enhance their capabilities.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Regulation A+ Policies

The enforcement of Regulation A+ rules plays a vital role in guaranteeing transparency within the financial markets. These serve to guidelines on ethical conduct by entities involved in issuing shares. Adhering to Regulation A+ policies is essential for investors to safeguard their investments.

A thorough understanding of Regulation A+ obligations allows companies seeking funding and individuals investing to navigate the regulatory landscape in the capital markets.

Additionally, Regulation A+ provides a clear mechanism by which companies can access capital while safeguarding investors' interests.

SlideShare framework a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, introduced Reg A+ as a streamlined route for smaller companies to raise capital. This level 2 fundraising under Reg A+ allows companies to advertise their securities offerings through various channels, including SlideShare, to engage potential investors. SlideShare's website can be a valuable tool for companies seeking to adhere to the disclosure provisions of Reg A+ Tier 2 by providing a easily navigable format to communicate their financial information and business plan with a wider audience.

Remember: SlideShare's platform policies should be carefully reviewed to ensure compliance with securities laws and regulations.

Controlling a Text Effectively

When handling text, control becomes essential for obtaining desired effects. This mechanism involves implementing clear rules to ensure consistency and accuracy.

Regulations for text can cover a wide spectrum of aspects, including presentation, tone, and content. By implementing these standards, we can improve the clarity of text and reduce confusions.

Effective text regulation plays a role to clear communication.
Guidelines promote reliability in written material.
Uniform text boosts the general impact of any document.

Governance a+ Offering

A regulatory a+ offering entails a thorough understanding of the changing regulatory landscape. This involves identifying relevant regulations and adopting robust mechanisms to ensure adherence. A effective a+ offering should also facilitate transparency and build assurance with customers.

Critical aspects when constructing a compliant a+ offering include: risk management, data security, consumer protection

Regulation A Plus Gain

When it comes to policies, a "plus" often signifies a favorable impact. A regulatory framework that's well-designed and efficiently implemented can improve safety. It can also foster development by providing a clear environment for businesses to succeed. This, in turn, can lead to industrial advancement and a higher standard of living. Ultimately, "regulation a plus" results into a better society for all.

Capital Raising Regulation

When a business is seeking to raise capital, they have several choices available. Two common methods are Regulation A and Regulation D. Regulation A is a form of securities offering that allows companies to raise up to $50 million from the public, while Regulation D is used for private placements, enabling companies to sell securities to a limited number of acquirers.

extends greater public recognition, but it also involves more rigorous standards.
{Regulation D|Reg D|focuses on private placements, making it a good choice for companies seeking less public attention.

Ultimately, the best process will depend on the company's specific circumstances and its goals.

Regulation A under the FRB

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Data Protection Officer

A DPO is a position responsible for ensuring an organization's compliance with GDPR regulations. This crucial leader works to maintain procedures that protect personal records. They also {act as arepresentative between the organization and supervisory bodies, offering support on data protection matters.

SEC Approves New “Reg A+” Rules for Crowdfunding

In a major move to stimulate the crowdfunding sector, the SEC|U.S. Securities and Exchange Commission has finalized new rules for “Reg A+”. This legal framework is designed to facilitate businesses to secure funding from a wider pool of individuals.

Reg A+, formerly known as Regulation A, previously allows companies to offer their shares to the public outside of the established IPO process.
The new rules clarify current regulations, providing companies with more autonomy in how they raise capital.
Such developments are anticipated to {have asubstantial impact on the crowdfunding landscape, increasing its accessibility for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When raising capital for a new business venture, entrepreneurs often face the complexities of securities law. Two common avenues for securing these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as public offering , allows companies to raise substantial amounts of capital from the broader public. In contrast, Regulation D is primarily designed for confidential funding where investments are made by a select group of accredited investors.

Rule 506 of Regulation D further segments private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, provides more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor authenticity.

Choosing between Regulation A+ and Regulation D involves thoroughly considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

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IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?